Built and grown with our own process

What we built

• 270+ pages of buying guides and comparisons
• Interactive choice tools that recommend a product type
• Product data from an affiliate feed, kept up to date
• Structured data, breadcrumbs and internal linking for SEO

Where AI helped

• Topic and keyword research per category
• First drafts of guides, edited against a strict style guide
• Technical SEO audits and internal link suggestions

What we built

• Around 240 articles in clear topic clusters
• Configurators that help visitors pick a system
• FAQ, article and breadcrumb structured data
• Backlink research and outreach drafts

Where AI helped

• Content gap analysis against competitors
• Article drafts with fact checks by an editor
• Prospect research and personalised outreach drafts

What we built

• A dataset of 1,000+ book series
• A fixed page structure for every series
• SEO and schema.org markup planned from the start

Where AI helped

• Enriching the dataset with series and author details
• Generating structured series pages from data
• Checking data quality at scale